Joe the Plumber and the Dewey Effect

Joe the Plumber Gives McCain a Chance to Overtake Obama - Michael Barone

It was October 13. The candidate of the out party seemed to be cruising toward victory. He projected an image of confidence, promising to restore national unity, and ignored his opponent. Then he made a little mistake. Veteran reporter Robert J. Donovan tells the story:

"As the [candidate] had begun to speak from the rear platform in Beaucoup, Illinois, his train suddenly lurched a few feet backward toward the crowd in what might have been, if the movement had continued, a serious accident. However, the train stopped quickly, yet [the candidate], momentarily losing his poise, exclaimed into the microphone, "That's the first lunatic I've had for an engineer. He probably ought to be shot at sunrise, but I guess we can let him off because no one was hurt.'"


The candidate was Thomas E. Dewey, who was running against Harry Truman in 1948. The most recent Gallup polls showed Dewey leading Truman 46 percent to 40 percent (September 23-28) and 46.5 percent to 39 percent (September 10-15). Truman seized on the "engineer" comment, and Truman backers portrayed it as an example of elite Republican contempt for the working man. The final Gallup poll, conducted October 15-25, showed Dewey still ahead 49.5 percent to 44.5 percent.

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